Effective Date: [June 1, 2025]

This Privacy Policy describes how 2b Bio Beauty USA (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use, or make a purchase from [www.2bbiobeautyusa.com] (the “Site”) or otherwise interact with us.

By using our services, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect various types of information to provide and improve our services to you.

A. Personal Information You Provide to Us: This is information you voluntarily give us when you interact with our Site, such as when you:

  • Create an account
  • Place an order
  • Subscribe to our newsletter
  • Contact customer service
  • Participate in surveys or promotions

This information may include:

  • Contact Information: Name, email address, postal address, phone number.
  • Account Information: Username, password.
  • Payment Information: Credit card numbers, billing address (processed securely by our payment processor, we do not store full credit card details on our servers).
  • Demographic Information: Date of birth (if applicable for age-restricted products/services).
  • Communications: Content of your communications with us.

B. Information Collected Automatically (Cookies and Tracking Technologies): When you visit our Site, we may automatically collect certain information about your device and your Browse activity. This information helps us improve our Site and provide a better user experience.

  • Device Information: IP address, browser type, operating system, unique device identifiers.
  • Usage Information: Pages viewed, links clicked, time spent on pages, referral source, navigation paths, search queries.
  • Location Information: General geographic location (derived from your IP address).

We collect this information using:

  • Cookies: Small data files stored on your device that help us remember your preferences, track your activity, and personalize your experience.
  • Web Beacons (or pixels): Tiny graphics with a unique identifier, similar in function to cookies, used to track user movement and for marketing purposes.
  • Log Files: Record data such as IP addresses, browser type, internet service provider, referring/exit pages, and date/time stamps.

C. Information from Third Parties: We may receive information about you from third-party sources, such as:

  • Payment Processors: To confirm your payment and prevent fraud.
  • Social Media Platforms: If you interact with us through social media.
  • Marketing Partners: To help us with targeted advertising and analytics.

2. How We Use Your Information

We use the information we collect for various purposes, including:

  • To Provide and Maintain Our Services:
    • Process and fulfill your orders.
    • Manage your account.
    • Provide customer support.
    • Improve the functionality and user experience of our Site.
  • For Communication:
    • Send order confirmations, shipping notifications, and transactional emails.
    • Respond to your inquiries and requests.
    • Send you marketing and promotional communications (if you have opted in).
  • For Marketing and Advertising:
    • Personalize your experience and recommend products.
    • Deliver targeted advertising based on your interests and Browse history.
    • Measure the effectiveness of our marketing campaigns.
  • For Analytics and Research:
    • Understand how users interact with our Site.
    • Analyze trends and improve our product offerings.
    • Conduct internal research and development.
  • For Security and Fraud Prevention:
    • Protect our Site, customers, and business from fraud and unauthorized access.
    • Detect and prevent malicious activity.
  • To Comply with Legal Obligations:
    • Fulfill our legal and regulatory requirements.
    • Respond to lawful requests from public authorities.

3. How We Share Your Information

We may share your personal information with third parties in the following circumstances:

  • Service Providers: We engage third-party companies and individuals to perform services on our behalf, such as payment processing, shipping, order fulfillment, marketing, data analysis, and IT services. These service providers have access to your personal information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
  • Business Transfers: In the event of a merger, acquisition, sale of assets, or bankruptcy, your personal information may be transferred to the acquiring entity.
  • Legal Requirements: We may disclose your information if required to do so by law, in response to a subpoena or court order, or if we believe in good faith that such action is necessary to:
    • Comply with a legal obligation.
    • Protect and defend the rights or property of 2b Bio Beauty USA.
    • Prevent or investigate possible wrongdoing in connection with the Service.
    • Protect the personal safety of users of the Service or the public.
    • Protect against legal liability.
  • With Your Consent: We may share your information with your explicit consent or at your direction.
  • Affiliates: We may share your information with our current or future affiliates, subsidiaries, or parent companies for business purposes consistent with this Privacy Policy.
  • Marketing and Advertising Partners: We may share aggregated or de-identified information with marketing and advertising partners for analytics and advertising purposes. This information cannot be used to identify you personally.

4. Your Choices and Rights

You have certain rights regarding your personal information. These may vary depending on your location and applicable laws.

  • Access and Correction: You have the right to access and update your personal information in your account settings. You may also request access to, or correction of, your personal information by contacting us.
  • Marketing Communications: You can opt out of receiving promotional emails from us by following the unsubscribe instructions in those emails or by contacting us directly. Please note that even if you opt out, we may still send you non-promotional communications, such as order confirmations or service-related announcements.
  • Cookies: Most web browsers are set to accept cookies by default. You can usually modify your browser settings to decline cookies or to alert you when cookies are being sent. However, if you disable cookies, some features of our Site may not function properly.
  • Do Not Track: Some web browsers may transmit “do not track” signals. We currently do not respond to “do not track” signals.
  • Data Portability: In some jurisdictions, you may have the right to request a copy of your personal information in a structured, commonly used, and machine-readable format.
  • Deletion (Right to be Forgotten): In some jurisdictions, you may have the right to request the deletion of your personal information, subject to certain exceptions.

To exercise any of these rights, please contact us using the information in the “Contact Us” section below. We may need to verify your identity before processing your request.

5. Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, use, alteration, or disclosure. However, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, we cannot guarantee the absolute security of your information.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When we no longer need your personal information, we will securely delete or anonymize it.

7. Children’s Privacy

Our services are not intended for individuals under the age of [Insert Age – e.g., 13 or 16, depending on relevant laws like COPPA or GDPR]. We do not knowingly collect personal information from children without parental consent. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will take steps to remove that information from our systems.

8. International Data Transfers (if applicable)

If 2b Bio Beauty USA operates or has servers in different countries, or if our service providers are located internationally, your information may be transferred to, stored, and processed in countries outside of your own. These countries may have data protection laws different from those in your jurisdiction. By using our services, you consent to such transfers.

If you specifically target users in the EU or other regions with strong data protection laws, you’ll need to elaborate on the mechanisms for international data transfers (e.g., Standard Contractual Clauses, Privacy Shield if applicable, etc.).

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top. We encourage you to review this Privacy Policy periodically for any changes. Your continued use of the Site after any modifications signifies your acceptance of the revised Privacy Policy.

10. Contact Us

If you have any questions about this Privacy Policy, our data practices, or your rights, please contact us:

2b Bio Beauty USA